PR Dummies: ‘Attack of the Man-Boobs’

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PR Dummies: 'Attack of the Man-Boobs'

The public relations industry is the sports bra of professions: outwardly flattering, but sweaty, oppressive, and unsexy beneath the surface. This is PR Dummies. The worst of the worst, every week.

Among the sins of this press release:

1. Using "man-boobs" as a quasi-medical term.
2. Being about man-boobs.
3. Including "Sample Interview Questions" in a press release.
4. Including the last "Sample Interview Question."

From: [PR Dummy]@theprgroup.com

FOR IMMEDIATE RELEASE

Male breast reduction now the world’s fastest-growing cosmetic surgical procedure!
Attack of the Man-Boobs: Why men’s bodies are becoming feminized, and what guys can do about it…
An interview with Dr. Paul Ling Tai, author of "The Thin Factors"

Gynecomastia is a term doctors use to describe the medical condition when a man develops "woman-like breasts."

To the layman, this condition is known simply as having "moobs," short for "man-boobs."

According to the American Society for Aesthetic Plastic Surgery, hanging or protruding breasts on men are far more common than many realize. In fact, it’s a phenomenon affecting an estimated 40 to 60 percent of the male population.

"Breast reduction surgery for men is now the world’s fastest growing cosmetic surgical procedure," says Dr. Paul Ling Tai, author of the book, The Thin Factors.

Dr. Tai says that a biochemical process called aromatization is the reason most men develop feminine-like breasts.

"Aromatization is a problem that most men over 40 have, and it occurs when the body begins turning the testosterone in the blood into estrogen, a hormone responsible for development of the female reproductive system," says Dr. Tai. "When aromatization starts to occur in a man, you’ll notice him start to have a bigger stomach, bigger hips, a rounder butt, and bigger, feminine-like breasts."

Dr. Tai says the phenomenon of aromatization is not very well known but extraordinarily important because it robs every man over the age of 40 his masculinity. It decreases his muscle mass, interferes with his positive outlook on life, inhibits normal sexual drive, and drastically alters his physical shape.

"The aromatization of testosterone to estrogen is also why men begin to have enlarged prostate glands in their 50’s and 60’s," says Dr. Tai. "It’s the elevated level of estrogen which is enlarging the prostate tissue."